To create a vibrant animated promotional video for a children's New Year's event held during the winter holidays at the VK Stadium venue.
The objective of the video is to capture the attention of a family audience, convey the festive holiday atmosphere, and engage viewers through a warm, fairytale-like storytelling approach

During the preparation stage, we formulated the core concept and expressive idea for the video, drafting a detailed script and visual storyboard. This approach allowed us to pre-visualize the pacing, dynamics, and key visual solutions before entering the animation phase, which accelerated the production pipeline and ensured the integrity of the final result.

The production on the client's side included shooting a blogger on a chroma key background. Although the shoot followed the approved storyboard, the raw footage required additional creative direction and visual refinement.Using the captured frames as a foundation, we re-imagined the camera angles and editing logic, then designed and illustrated 2D environments tailored to fit the live-action video seamlessly

During the post-production stage, we integrated the illustrated assets with the live-action footage, establishing a cohesive composition for each scene. We further enhanced the visuals with 2D animation and punchy editing, ensuring that all components—graphics, video, and motion—worked together as a single, dynamic, and festive visual solution

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